In today’s ultra-competitive business environment, it’s not enough for sales professionals to be adept at technical and tactical skills such as getting appointments, making presentations, and closing deals. To really succeed, they must develop and apply their relational skills or what Peter de Kuster calls story intelligence to help them connect with people, recognize customer…
Author: peterdekuster
Storytelling in Attractive Markets
Telling the Story of the Affluent Telling the Story of the 60+ Telling the Woman’s Story So far in this seminar Peter will explain how the best financial storytellers operate. These successful financial services professionals have learned to truly listen to and understand their clients and are skilled in telling the financial story with easy…
Financial Storyteller in One Day
Your brand story ― how it resonates in the public heart and mind―is your company’s most valuable competitive advantage. Yet, few companies really know how brand storytellingworks, how to manage it, and how to use brand storytelling strategically. Created by Peter de Kuster this groundbreaking Financial Storyteller in One Day seminar provides the illusive and…
The Shawshank Redemption: Re-Inventing Retirement
In The Shawshank Redemption (1994), Andy Dufresne steps into Shawshank State Penitentiary carrying far more than the weight of a wrongful conviction for a double murder he never committed. He brings the quiet, unshakeable power to rewrite his own story. Shawshank is no mere fortress of concrete walls and iron bars; it is a suffocating narrative prison,…
It is Time for New Storytelling about Money
It’s time to redefine what the chief asset under management really is. It’s plain to see what gets the attention from the financial industry at large – the money. Compensation is tied to the assets under management, and a company’s values are tied to the numbers in aggregate. In the money-focused financial services world, lip…
The Heroine's Journey in Nederland 