Warren Buffett once said that investing is part art and part science. The marketing of financial services is also part art and part science, but the majority of those marketing financial services put far too much emphasis om the science. Which is not only boring clients to death, but, because financial professionals are all using…
Author: peterdekuster
Capturing your Client’s Attention
Storytelling focuses on influencing the right side of the client’s brain. Why? Because that is where decisions get made, where people picture and buy into what we are telling. This technique will help you to exponentially improve your ability to articulate, clarify and persuade about financial concepts and products. This technique will literally double the…
The Heroine's Journey in Nederland 