In today’s ultra-competitive business environment, it’s not enough for sales professionals to be adept at technical and tactical skills such as getting appointments, making presentations, and closing deals. To really succeed, they must develop and apply their relational skills or what Peter de Kuster calls story intelligence to help them connect with people, recognize customer…
Tag: writing
Financial Storyteller in One Day
Your brand story ― how it resonates in the public heart and mind―is your company’s most valuable competitive advantage. Yet, few companies really know how brand storytellingworks, how to manage it, and how to use brand storytelling strategically. Created by Peter de Kuster this groundbreaking Financial Storyteller in One Day seminar provides the illusive and…
The Shawshank Redemption: Re-Inventing Retirement
In The Shawshank Redemption (1994), Andy Dufresne steps into Shawshank State Penitentiary carrying far more than the weight of a wrongful conviction for a double murder he never committed. He brings the quiet, unshakeable power to rewrite his own story. Shawshank is no mere fortress of concrete walls and iron bars; it is a suffocating narrative prison,…
Your Client’s Story
It’s not just about a story of numbers, it’s about a number of stories. This keynote speech of Peter de Kuster focuses on how financial services professionals can begin to move their practices toward the ‘Your Clients Story’ model—where every product and service is tied directly to the life story, mission, transitions and goals of…
Science and Art
Warren Buffett once said that investing is part art and part science. The marketing of financial services is also part art and part science, but the majority of those marketing financial services put far too much emphasis om the science. Which is not only boring clients to death, but, because financial professionals are all using…
The Heroine's Journey in Nederland 